IFAST (Indianapolis Fitness and Sports Training) recently flew to a conference in which many fitness facilities from all over the country were in attendance. They soon realized that they were a bit behind when they saw all of the other gyms had matching t-shirts. This happens and it in no way reflects the performance and credibility of the gym, but it does make you look better, cooler, and sticks you out of the crowd. I, for one, can vouch for this facility because I see two of my good friend's, one of which has a very informative and interesting blog, progress every month. And let me tell you, they just keep getting bigger! It's actually kind of intimidating.
But, that's neither here nor there. Good for them and all, but I'm a designer and that's my job. BoldHeart makes everything look really good and pulls their visual identity together, so that others who see them say "Oooo" and "Ahhh!" This is what will happen in this case. I will be designing a few shirts for this facility and pitching them in hopes to get them printed and representing their brand. In the next week, I plan to knock these out, get them piched, and approved. Here is their logo and what I have to base the designs around.
Progress will be posted here, so make sure to stay tuned on BoldHeart's adventure into the wonderful world of fitness and health. I'm going to go do some lunges and pushups now.