Tuesday, March 17, 2009

Re-Branding Update (1)

BoldHeart Design

Get used to hearing that because it is the new name of my designs and anything I do. Over time, I became tired of using my name for everything. I use my name enough, you know? Plus, it kind of appears a bit conceited when I put my name all over the place and that's just not cool. Or is it? So, I assume you are wondering where the heck this name came from and what it means.

Recently, I made a decision to re-name and re-brand myself as a graphic designer. In my last post, the topic was covered explaining my reasoning for completely changing. I suggest you take a read. For my new brand, I wanted a name that stood out, made a statement, explained who I was and where I wanted to go, and that was extremely catchy after a few times saying it. I toyed around with a lot of names, and I mean A LOT! This just clicked.

The name I wanted to choose needed to be a bold word and something that would really impact someone who read it. How much bolder can you get without using the word itself? Exactly. So, I started there. If you know me, you know I pour a lot of soul into what I design, let alone anything else I do. Browsing words that explained this and that fit well with bold, I decided on this combination. Along with the help of some great minds and creative thinking individuals, the new name stands as:

BoldHeart Design

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  1. Just a thought, but shouldn't a brand name have some indication of what it is that your company does?

  2. Haha! Of course. Thank you for the thought.

    I am going to add "Designs" or "Graphics" after it. Haven't decided on that quite yet though.