Thursday, March 19, 2009

Re-Branding Update (2)

I have been working away at my re-branding pretty hard, hence the hour I am posting this (3:30am), and I have to say it is paying off. My visual identity seems to be coming together quite nicely! Just recently I chose the name of my new free lance designs, which you can read all about here in my last post. The next step is always creating your logo, at least most of the time, so that is exactly what I did.

The name BoldHeart threw an immediate concept into my head when I thought of the two words together as a logo. Have you ever noticed that the top of a heart closely resembles that of the uppercase letter "B"? Well, I did, and took advantage of that very quickly. The concept is simple, yet effective, in my opinion. Something that could catch the eye quickly and give the viewer something easy to remember, with a "bold" look. I intend to hype up the design experience, making it fun, enjoyable, meaningful, passionate, inviting, and overall amazing for myself and the client.

I won't stall any longer though. I know you're eager to see the finished product. Not that you haven't already peaked, you cheater! Here is the brand new BoldHeart logo and some corresponding banners you will see throughout my digital portfolio and other websites!

Related Posts


  1. Hi Josh,
    I really like your concept, especially the play between the heart and letter B. Small suggestion, I don't really see the letter B when I look at the design, what if you made the tail of the heart more a thick outline with a slightly more transparent fill making the B more of a feature? (you would have a vertical line for the back of the B)

  2. nice! I seriously think that your strength lies in graphics design. But then again, you have not done much 3D work yet. Who knows?

  3. hey josh,

    i thinking you rocking with your re branding exercise so far. the logo is pretty cool..cant wait to see how you embed this with your rest of the stuff.


  4. April, I'm not sure I see what you mean. Maybe when classes start up again, you can actually show me. Haha! Thank you so much for the feedback though.

    Raymond, I won't argue that my strength is in 2D graphics right now. Although I am trying to make my move into 3D, we will just have to see how that goes. Thank you for the nice comment!

    By the way, I haven't seen much stuff from you yet. Let's see it!

    Ani, thank you. I think the logo is pretty catchy for the most part. I'm excited to transform everything myself. You will know when I make that transition. Trust me. ;)

  5. Nice look!

    Does Blogger accept .pngs? The banner up top has that white-space that cuts into the background. I didn't know if you tried a png or gif with the transparency on to alleviate that problem.

  6. Thanks for the heads up. I noticed that right away and have saved the header as a PNG. All is good now. :D

    I have also changed quite a bit to the layout, colors, and such.