Thursday, February 5, 2009

Snow Logo

I've heard of some awesome ideas for marketing before, from spray painting sidewalks to yernal cakes with logos on them, but this takes the cake (no pun intended). Recently London had quite a snow. I found this appropriate to talk about because Indiana has just received a bunch it too. What an interesting article it was to find!

A London media solutions agency called Curb was very clever, taking advantage of the snow as a medium for design. Who would have thought of it? Stamping the Extreme (the sports channel and high energy lifestyle brand for London) logo into the snow could not have served a better purpose. They had high return and great feedback of the creative endeavor. The pictures speak for themselves!

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