Tuesday, January 27, 2009

Insight On Obama's Branding

I finally have an excuse to touch on the topic of Obama and his branding! There is a great website called Obamicon that lets you create a poster similar to Obama's Hope posters simply by uploading a picture of yourself, or anything for that matter, and adjusting the colors a bit. Below is how mine turned out. I thought it was pretty decent! I could probably run for president.

Now, I'd like to speak on the branding of Obama. Many say that this was a major player in his campaign for president, and I could not agree more. No matter where you go in this world, you are constantly bombarded with visual identities, branding, and design that indeed influences your decisions. Bilboards, cereal boxes, magazine covers, websites, you name it and it has elements of design embedded in it, unless it is poorly designed or not created by a designer, then it will not.

Looks familiar, doesn't it? Of course it does! That is because it was designed well, with great concept and design decisions written all over it. I read an interesting article about these posters just today, which struck me as very surprising. Shepard Fairy is a very well known and respected illustrator and has been for quite some time. In fact, some of you may be wearing one of his designs right now! He is the guy who produces all of the Obey shirts. Well, from this article, I found that he believed in Obama so much that he illustrated these posters for free! An acclaimed artist producing something this important for free really speaks to his beliefs because this is not a normal circumstance.

Conrgatulations to Barak Obama on a well run and designed campaign!

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  1. Hahaha. Wow. That man could have gotten PAID.

  2. Oh yeah he could have! I would have gladly taken his compensation.